No burgers on offer, but colas and popcorns aplenty; no English blockbusters maybe, but the latest Bollywood films on display; experience of a multiplex, but prices as low as the neighbourhood cinema halls. That’s no-frills cinema for you, coming soon in your small town and within a price range as low as Rs.40-Rs.60! Offering more Indians a respite from the unattractive cinema theatres of yesteryears and adding to the scarce entertainment options in smaller cities, the multiplex wave is rolling into hitherto uncharted territories.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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