They moved Media, minds and Marketing Initiatives in ways that few other Global Campaigns could. 4Ps B&M brings to you The Best International Campaigns for The Fortnight ending February 19, 2011
Wikipedia.org
Ad Title: Don’t keep it to yourself
Category: Print
Agency: Jandl, Bratislava, Slovak Republic
4Ps TAKE: Wikipedia, the online encyclopedia which exists by virtue of visitors contributing and editing content, has come up with a new print ad campaign. The creatives are a series of three ads which inspire visitors to share their vast array of knowledge from three distinct themes (music, wars and animals). Not only is the campaign creatively visionary but also manages to deliver a strong message. Wikipedia ads have so far been known for their soberness, but this time around, they break away from the clutter by undertaking a more colourful approach. A powerful ad altogether which scores a perfect 10 on creativity, appeal and communication.
MTV Exit
Ad Title: “Planet Better”
Category: TVC
Agency: Young & Rubicam New York
4Ps TAKE: The music video, which is a short TVC, narrates the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life. The video aims to highlight the horrors of human trafficking (a global menace) and calls attention to the plight of young girls who are lured and forced into prostitution. The fusion of subtle music with MTV’s pro-social messaging coupled with a hauntingly animated film makes it a winner in every sense. Premiering across MTV properties, the ad definitely succeeds in raising awareness about the issue of human trafficking.
Wikipedia.org
Ad Title: Don’t keep it to yourself
Category: Print
Agency: Jandl, Bratislava, Slovak Republic
4Ps TAKE: Wikipedia, the online encyclopedia which exists by virtue of visitors contributing and editing content, has come up with a new print ad campaign. The creatives are a series of three ads which inspire visitors to share their vast array of knowledge from three distinct themes (music, wars and animals). Not only is the campaign creatively visionary but also manages to deliver a strong message. Wikipedia ads have so far been known for their soberness, but this time around, they break away from the clutter by undertaking a more colourful approach. A powerful ad altogether which scores a perfect 10 on creativity, appeal and communication.
MTV Exit
Ad Title: “Planet Better”
Category: TVC
Agency: Young & Rubicam New York
4Ps TAKE: The music video, which is a short TVC, narrates the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life. The video aims to highlight the horrors of human trafficking (a global menace) and calls attention to the plight of young girls who are lured and forced into prostitution. The fusion of subtle music with MTV’s pro-social messaging coupled with a hauntingly animated film makes it a winner in every sense. Premiering across MTV properties, the ad definitely succeeds in raising awareness about the issue of human trafficking.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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