Punto Grande, Presently the Hottest Selling Car In Western Europe (IIPM-News Relese)

The engineering focus of Fiat, rather than customer focus has been a major stumbling block. The advent of efficient Japanese cars has made life tough as cost management programmes get difficult to implement. Marchionne has forged strategic alliances around the world including Tata Motors, and is attempting to make production efficient. He has overseen the launch of the Punto Grandè, presently the hottest selling car in Western Europe. The focus is now on economic models especially diesel cars; which are a rage in Europe. Europe continues to be the

company’s key market.

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Source IIPM-Editorial,2006

Disney breaking the knot with Big Mac (IIPM-Publication)

Walt Disney Co., the world’s premier entertainment company and McDonald’s, the big fast food giant have recently terminated their marketing alliance. The marketing alliance will end with the release of the Pixar movies “Cars” and Disney’s “Pirates of the Caribbean: Dead Man’s Chest. The twosome have however revealed that the decade-old marketing alliance was not terminated because of an unfavourable relationship. A separate announcement was made by the two entities, expressing their desire to break up. They added that the break-up would not cause concern for the youth.

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Source IIPM-Editorial,2006

HEALTH INSURANCE

IIPM-Best B-School

Problem solving system: Knowledge of customer service representative/TPA executive; Politeness and behavior of the customer service representative/ TPA executive

Reliability: Acceptability of insurance policy across the promised hospitals and medical institutions; Financial strength of the company (perceptual); Network of the branches (interconnectivity); Promised services levels provided; Appropriateness in bill verification; Promptness in claim redressal; Relaxed Documentation norms and regulations; Services provided within time frame

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Source IIPM-Editorial,2006

Channel 7 and CNN IBN...

For them, the upcoming elections should be akin to a socialite discovering a blockbuster discount on Louis Vuitton bags. Now, here’s some news for you: several TV channels have opted out of featuring exit polls for the upcoming melee. So far, only the new kids on the block like Channel 7 and CNN IBN (which, for instance, has a vested interest in the southern market, as most of its TRPs come from there) and their ilk are indulging in counts, and graphs and chugging along with prepoll surveys.

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Source IIPM-Editorial,2006