Monday, April 28, 2008

Vijay Mallya’s new spirits

Finally the wait is over! It’s now confirmed that the King of Good Times, liquor baron Vijay Mallya’s United Spirits has snapped up Scottish whiskey-maker Whyte & Mackay (W&M) for a whopping Rs.48.19 billion.After buying out Shaw Wallace for Rs.13 billion in 2005, and French winemaker Bouvet Ladubay(asubsidiary of Champagne Taittinger) for $20 million last year, Mallya, the Chairman of UB Group is on a high. The company has already informed the Bombay Stock Exchange that it has acquired 100% stake in Whyte and Mackay. “The potential for premium Scotch whiskey in India is enormous and with the acquisition of Whyte and Mackay, we now have a strong portfolio of internationally recognised brands that we will immediately introduce in the Indian market and use our strong distribution muscle fully to our advantage,” said Mallya about the acquisition. W&M has brands like Whyte & Mackay Scotch Whiskey, Highland Malt, Isle of Juara Malt Whiskey, Glayva Liquer and Dalmore Single Highland Malt, John Barr, Mackinlays, Cluny and Claymore in its portfolio. Earlier, W&M had said in a statement: “The business is extremely valuable to us on a standalone basis and we understand why UB group has been so interested in acquiring us, given their additional capability to sell and market our brands in all key growth markets, including India and China.” Here’s to some good Scotch then!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, April 11, 2008

It’s a new world

Today it’s a whole new generation that we are marketing our products to. This “millennium generation” or “generation why” is very different. Generation Y, according to Crispin Reed of Sterling Brands, is “...arguably the most savvy generation ever to walk the planet. It’s never felt the chill of the Cold War, never knew life without AIDS, learnt about the birds and bees from President Clinton, never went to library, wore designer kids’ clothes & can’t imagine a life without DVDs, AIMs, Internet & SUVs.” If you have to attract their attention, you need to make the right moves. Amul redesigned its packaging of ice-creams, cheese and shrikhand. Nestlé has changed its “Fruit n Dahi” to “Milkmaid Fruit Yoghurt” and packed it in a cup. Great packaging changes a brand’s image instantly. No wonder, companies are spending more and more on packaging, year after year. The packaging industry itself is growing at an annual rate of 4-6%. The range of products being pack age Dis growing and getting more and more diverse. After all, everything is getting packed and ready-to-eat off- the-racks. Intelligent packaging has made life easier. Think of life without resealable bhujiya packets, wet wipes, travel kits of the various cosmetic brands, juices in tetra packs, Coke cans, salt & pepper dispensers of Catch and many more.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 08, 2008

Indian council for Market Research

In the recent hallmark pan-India study conducted jointly by 4Ps B&M and the Indian Council for Market Research (ICMR) across the metropolitan cities, close to 2000 people were asked questions related to their affinity for the mall culture and also about their shopping habits. The findings were shocking! When quizzed about their favourite shopping destination, a meager 18% people named malls, while a significant 40% respondents liked to visit only individual showrooms to make purchases. The survey also highlighted the fact that about 43% people visit malls for only watching movies and eating food. Nilotpal Chakravarti, Retail Analyst, Springboard Research berated to 4Ps B&M, “Malls are a leisure activity over weekends, and many middle-class Indians are still hesitant about spending in malls because they think prices are higher here. The percentage of visitors who turn into shoppers is as low as 15% in Indian malls.” With 65% of India’s population being less than 35 years, it’s clear that the youthful crowds are trooping in, but cash registers still aren’t ringing. An analyst on the panel of Pantaloon shared worryingly with 4Ps B&M, “Yes, there are high footfalls in malls; but actual shopping does not take place. Malls are not cheap and they actually provide more expensive stuff...”

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Source : IIPM Editorial, 2008


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Friday, April 04, 2008

Commercial aircrafts

India has 200 commercial aircrafts, which are connected to only metros. But then, which of them is actually connected with the rest of the country right now? Of course, we’ll have a market.” Club One’s current fleet strength of 11 aircraft may sound average, but one has to see this in context of the company gearing to have presence in more than 20 places across the country, with an exorbitant 100 flights by 2011. Club One started venturing into other segments. Recently they introduced consulting services for high net worth people wanting to buy aircraft! Clearly, to Club One goes the first round, especially with their new model of part ownership. The fact is also that the low-price model that other carriers have been trying has only ended up in huge losses for almost all of them. So does this combo guarantee success? At least factionally, one might argue, eh?!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 01, 2008

BRAND : HSBC

AGENCY : Contract Advertising
BASELINE : Live More
DESCRIPTION: Wife is watching TV, husband comes and sits next o her and starts surfing channels. Wife stares at him, but we realize here are two different TV sets to entertain them. Cut to the man, reading a newspaper, while having breakfast; he gives two Rs.500 notes to his son, who is thrilled. When the man leaves for office, he is confused while deciding which scooter to take, as there are two of them parked outside his house. The VO then informs that with zero percent fuel surcharge on regular cashback offers, HSBC credit card helps one save money, so you can enjoy life. In the end, we observe the happy kid coming back home two cricket bats, leaving his mother perplexed.

4Ps TAKE: It’s HSBC’s turn to promote promising cash returns through their cash-back offers. The power idea is to promote HSBC’s credit cards clearly to the consumers. The message is successfully sent across through this ad, maintaining the focus on pairing various things: the TV sets, Rs. 500 notes, scooters and cricket bats. Targeting the professionals, the visual clearly depicts the USP of the latest scheme of HSBC credit cards: helping the consumers save money, which can be used to ‘enjoy life’. It’s sound strategy, where people love the little extras! The reward to the prospect? The trusted HSBC tag! One look at this ad and who wouldn’t want to enjoy, explore and live more with the HSBC credit cards?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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