Monday, June 23, 2008

To err (while hiring) is human, to correct it is... a smart manager!

Rapid intervention is needed to solve a “wrong” hiring issue. Sooner, the better!
Q: How fast should you move when you’ve made a hiring mistake?

– Rafael Rodriguez, Santiago, Chile
A: In a word, “very”! So fast, in fact, that if you’re moving at the right speed in taking care of a hiring mistake, it will probably feel that you are just moving a bit too fast. That’s OK. In every case, a rapid intervention is better for the organisation, your own career and even the person that you’re letting go as he would never be able to find a comfortable place in an organisation where he is considered a shameful “hiring error”! Look, hiring great people is brutally hard. New managers are lucky to get it right “half” the time. And even executives with decades of experience will tell you that they make the right calls only 75 percent of the time – and that too when they are at the very best of a hiring season. The problem is, though, that the stakes are so high right now. Never has it been considered so very important to field the team with the best players. Every smart idea matters. Every ounce of passion makes a difference. You cannot have a black hole in your organization where a star should be, can you? And don’t you think that if ever there should appear one, especially one who has just been hired, you should get rid of the same, at the earliest possible!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


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Friday, June 06, 2008

WHISPER

For a brand to maintain its position, it has to remain relevant
Whisper has whispered itself into the hearts and minds of Indian women, ever since it was introduced into Indian market by Procter & Gamble in 1989. The brand promised freedom to women and gave them wings to fly... it continues to do that even today. Whisper has been able to rule the charts as far as sanitary napkins are concerned only because from day one it has latched onto progressive communication. From the time the first ad hit TV screens, the entire level of communication in this product category underwent a sea change. Competitors Carefree and Stayfree tried to recapture market share with similar advertising communications, but the damage had been done. Even its logo talks about the liberated soul that modern women across age groups can identify with. Although once it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, June 03, 2008

CHEVROLET

The brand is well poised to break away from the clutter of auto brands available in the country...
From adoption of a premium brand image, brand Chevrolet (Chevy), has evolved into a more mass market brand. From the stable of General Motors, the Chevy brand has forever proved a weapon that ensured that its position remained intact in India. Currently the company controls just 2% of the Indian auto mart but hopes to touch 10% by 2010, with an annual production capacity of 200,000 vehicles. The company has also launched ‘Spark’ which is promoted under the tagline ‘Full of life’ and is meant for the ordinary Indian and in the words of Rajeev Chaba, CMD, GM India, “...is to be positioned as a ‘family car’ instead of the usual hatchbacks which are meant for personal use. The Spark is supposed to carry a peppy image which the Chevy now wasnts to don.” Then there is the company’s plans to launch the diesel version of the Optra model – all which ensures that the brand Chevy lives on... Surely initiatives to woo the Indian consumer which explains its ascent by 7 places to the 74th position. Indeed moves by a General!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
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