Harley Hounds

Thus, when a formal organisation was desired to bring the Harley hounds together, instinctively it was christened the Harley Owners Group, the H.O.G! Apart from stalwarts like Elvis Presley and the ‘Undertaker’, there are millions, worldwide too, who have been members of the HOG. Regular events keep these bikers busy such as the ongoing H.O.G Spain Touring Ride and the 23 September rally in Bournemouth, UK, by the New Forest Branch of the Harley Owners’ Group. What with leather jackets, the growl of their bike engines and their attitude, the bad boy image has stuck through time with these greasers, and not unreasonably either.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Cell Technology

As a case for diversification, the VSF business, which has minimal re-investment needs, has generated strong cash flows which have resulted in funding of the cement investments. The chemical business’ performance was impacted due to water shortage. Production of caustic soda, and consequently sales volumes, declined as a result. Realisations were also affected due to lower caustic and allied product prices globally. As a result, net turnover dipped by 28% to touch Rs.715 million and PBIDT fell by 52% to Rs.179 million. As part of its future strategy, the company is in the process of converting its caustic soda plant based on mercury cell technology into the new energy-efficient membrane cell technology at a cost of Rs.1.48 billion.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

BRAND BUSTERS

The following points are the prime criteria for selecting, short-listing and ranking the winning ads in this section:

• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship

Here’s a peek into our verdict for the fortnight ended September 25, 2006. First come the print ads, then the TVCs. Jet, set... zoom!

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

THE PEOPLE’S CINEMA...

No burgers on offer, but colas and popcorns aplenty; no English blockbusters maybe, but the latest Bollywood films on display; experience of a multiplex, but prices as low as the neighbourhood cinema halls. That’s no-frills cinema for you, coming soon in your small town and within a price range as low as Rs.40-Rs.60! Offering more Indians a respite from the unattractive cinema theatres of yesteryears and adding to the scarce entertainment options in smaller cities, the multiplex wave is rolling into hitherto uncharted territories.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

All-Encompassing

Moreover, the three banks have wide reach in different parts of the country and all the three combined would mean a reach that’s going to be all-encompassing. While, at one end Corporation Bank & Indian Bank are dominant in the southern parts of India, OBC after acquiring Global Trust Bank has a much wider reach in the northern parts of Indian peninsula. This alliance extends to building e-payment system, Bancassurance, business syndication and collaboration in terms of procurement of assets (IT and others). Even investors are rating the move positively as the shares of Corporation Bank and OBC, the listed ones, have shot up by 20% and 23% (Sept 11 to Sept 21) respectively in the bourses.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006