Fro
m starting production in a meagre 300 square feet unit, the company has grown big enough to add a gigantic 50,000 square feel production plant in Uttaranchal. The beginning of the company was also fun-filled, informs the founder and Managing Director of the company, Rajiv Bahl, who initially was a Captain in the Indian Navy. The idea of Fun Foods occurred to him at a casual talk over dinner and drinks with his colleagues, when one of them pointed out a fact that no Indian company was present in the processed food segment. He elaborates, “Estimating the potential of the western processed food market – where no big players from homeland ever dared to foray – was adequate to enter this domain.”
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
m starting production in a meagre 300 square feet unit, the company has grown big enough to add a gigantic 50,000 square feel production plant in Uttaranchal. The beginning of the company was also fun-filled, informs the founder and Managing Director of the company, Rajiv Bahl, who initially was a Captain in the Indian Navy. The idea of Fun Foods occurred to him at a casual talk over dinner and drinks with his colleagues, when one of them pointed out a fact that no Indian company was present in the processed food segment. He elaborates, “Estimating the potential of the western processed food market – where no big players from homeland ever dared to foray – was adequate to enter this domain.”For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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