PepsiCo’s top honchos are now paying special heed to environmental initiatives. Angshuman Paul finds out more...
PepsiCo’s latest corporate report also talks about environmental sustainability. Can you elaborate on it?
SAL: Our group policy has always been to maintain the eco-system of the locality where we are operating. But now we would be doing that with a clear cut mission under ‘environmental sustainability’ and specifically for the South Asia, Middle East and Africa (SAMEA) region.
So, what exactly are you planning for this region?
SAL: We would be planting more trees, especially citrus-based fruit trees. We also plan to preserve natural water resources and achieve positive water balance by 2009. In India we will save and recharge more water than what we will use in our plants. MK: Millions of people in this region are suffering from major deficiencies of key nutrients like iron, Vitamin A, et al, which is leading to serious health problems. Thus we plan to launch healthy products to address such issues.
How are these green initiatives helping Pepsi?
SAL: This is not a part of our branding and promotional campaign. We believe we are responsible for the resources that we use in our production process and as such we can’t deploy them. In fact, our multi-pronged approach to reduce water usage across production plants includes innovative reuse and recycling of water. We are also tying up with farmers to save water.
How much are you planning to invest for environmental sustainability?
SAL: PepsiCo Foundation’s commitments to safe water initiatives will reach nearly $15 million in the next three years. The funds will be utilised to address critical water scarcity issues. We will also take up some agri-partnerships projects with farmers. MK: We would also be reaching young women to make them aware of health issues. Our vision is to sell products which are healthy and in the process we will also ensure that we are not deploying any natural resource during the manufacturing process.
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Source : IIPM Editorial, 2008
PepsiCo’s latest corporate report also talks about environmental sustainability. Can you elaborate on it?
SAL: Our group policy has always been to maintain the eco-system of the locality where we are operating. But now we would be doing that with a clear cut mission under ‘environmental sustainability’ and specifically for the South Asia, Middle East and Africa (SAMEA) region.
So, what exactly are you planning for this region?
SAL: We would be planting more trees, especially citrus-based fruit trees. We also plan to preserve natural water resources and achieve positive water balance by 2009. In India we will save and recharge more water than what we will use in our plants. MK: Millions of people in this region are suffering from major deficiencies of key nutrients like iron, Vitamin A, et al, which is leading to serious health problems. Thus we plan to launch healthy products to address such issues.
How are these green initiatives helping Pepsi?
SAL: This is not a part of our branding and promotional campaign. We believe we are responsible for the resources that we use in our production process and as such we can’t deploy them. In fact, our multi-pronged approach to reduce water usage across production plants includes innovative reuse and recycling of water. We are also tying up with farmers to save water.
How much are you planning to invest for environmental sustainability?
SAL: PepsiCo Foundation’s commitments to safe water initiatives will reach nearly $15 million in the next three years. The funds will be utilised to address critical water scarcity issues. We will also take up some agri-partnerships projects with farmers. MK: We would also be reaching young women to make them aware of health issues. Our vision is to sell products which are healthy and in the process we will also ensure that we are not deploying any natural resource during the manufacturing process.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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but as studies now confirm, it has supported the spread of hatred globally. A study released by the Jewish human rights group, Simon Wiesenthal Centre, exemplified that the abuse of sites, social networks, blogs and video sharing has spread more hatred and violence in the world in the recent years. The study found a 30% increase of sites (now running over 3000) that spread hatred. The recent Latvian documentary, ‘The Soviet Story’, which compared communism with fascism, agitated the Kremlin government; thousands of ‘suicide bomber’ games in America, which show the generic bearded ‘Muslim’ enemy, have been enraging Muslims globally; border petrol games, which aim to kill innocent Mexican immigrants migrating to America, are plucking their patience, and so on so forth.
ural defect afflicting hybrids is their pricing. It could well turn out that unless auto companies ensure that the pricing levels of offered hybrids are in tune with mass market expectations – especially in markets like India and China, expected to be the world’s top two in the next five to ten years – they might well start failing. Hybrids are simply not cost effective, and will not be in the next seven to ten years, if at all then. A hybrid, to be rampantly successful, has to be priced in such a range that enables the consumer to perceive its ‘long term’ cost effectiveness over the ‘short term’, thus engaging his buying intent. Confusing? For better clarity, read what Deputy Editor Virat Bahri writes later on in the cover section: “Doubts are often raised about how cost effective hybrids really turn out to be. NuWire Investor’s Cali Zimmerman compared the [price of the] Toyota Camry hybrid with the normal version, and statistically proved that the cost difference cannot be recovered before 13.8 years!!! Even the first hybrid to be introduced in, say, a poor country like India – the Honda Civic – costs a huge Rs.18-22 lakhs.” How does one expect consumers in a poverty-ridden country like India (with per capita GDP just around $1000) to buy such a costly car? Isn’t it then quite a no-brainer issue to say that a hybrid, by its very definition, loses its USP once it is priced higher than even normal cars? Amusingly, not when you look at it from the perspective of billion dollar corporations who refuse to wink when drunk.
the state of affairs in the FMCG sector. It takes some of the country’s best marketing minds to research extensively on customer behaviour and prepare a ‘fool proof’ strategy to win in the market place. Millions are spent on advertisements, quite often with the ‘celebrity price tag attached’, managing distributor relationships, sponsorships, PR initiatives, et al. And when the product reaches the point of purchase, the time that the customer may take to bring this entire exercise to naught (by rejecting the product of course), could be not more than a fraction of a second. Like we said, criminal!
There is a good chance it will be after the Supreme Court asks the UPA government to consider holding an Archaeological Survey of India (ASI) investigation to ascertain whether Ram Setu is indeed an “ancient monument”. A bench headed by Chief Justice K.G. Balakrishnan asked the government to explore “the possibility of carrying out the project through any other channels (alignments).”