IIPM ARTICLE AND PUBLICATION: March 2008

Friday, March 28, 2008

‘Young Visionary Award’

Thiagarajan has to his credit an innovative business model which offers full business class services at a fare which is lower than the economy class and has brought worldwide recognition to it. The ‘Young Visionary Award’ awarded to Thiagarajan by Public

Relations Council of India (PRCI) in March 2007 added another feather to his cap. This youngest CEO, an innovator of a unique business model, is also proud owner of five New Generation Embraer 170/190 Family Series Aircraft. Paramount Airways is the only airline in the country to possess the Brazilian Embraer and is all set to book 40 more Embraer jets over the next three years. One of the few profitable airlines in the country, Paramount now plans to have a nation- wide presence, after ruling the southern skies. With two low cost airlines in his clutch, guess the task will not be very difficult for this passionate and high-flying CEO.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!

Tuesday, March 25, 2008

1... 2... 3... phew!!!

NSN is proving its mettle on Indian soil...
If you’re wondering what 1... 2... 3... meant, it does a lot... lot more t

han the numbers alone can signify, for in less than a month, a giant went berserk and bagged deal after deal after deal... three deals – and all to expand India’s telecom networks! (Phew!) And for the uninitiated, we are talking about Nokia Siemens networks (NSN) here! It was all triggered by the bagging of the Idea Cellular network expansion contract, worth a colossal Rs.2 billion. Then followed another from Aircel valued at Rs.300 crore to build and operate a green-field GSM network in Kolkata. The most recent one was pocketing of a modernization project for Bharat Sanchar Nigam Limited’s network. The new access network’s high bandwidth will guarantee that BSNL’s customers have the availability to use data intensive applications with the highest quality data transmission and without long waiting times. “In a first step BSNL will supply 283 cities in 17 Indian states with 800,000 new high-speed connections based on Carrier Ethernet technology from NSN. BSNL will roll out 6 million connections with the option of an additional 3 million in the next 3 years,” said NSN in a company statement. By the end of July 2007, NSN will put together Gigabit Ether net capable IP DSLAMs (Digital Subscriber Line Access Multiplexers) in BSNL’s network and also contribute fully the end-user devices necessary for subscription to BSNL’s services. Clearly, looking at the strategy of NSN, it’s evident that the company is all set to prove its competence in terms of its network establishment capabilities. And despite the company officials being unavailable for comments on the issue, the Finnish- German JV entity with its cutting-edge technology has for sure done very well to stem its position as a frontrunner in India’s telecom marathon...

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, March 24, 2008

Make me a star...

Celebrity branding is going places
The business of celebrity management is defin

itely getting hotter and there are new players entering. Recently, Percept Holdings, along with Lachlan Murdoch’s Illyria Pty Ltd. Have launched Percept Talent Management (PTM) for representing talent. The company expects to clock a turnover of Rs.300 crores within the first two years itself, and with names like Priyanka Chopra, Randeep Hooda, Sourav Ganguly, Yuvraj Singh, S. Sreesanth et al in its kitty, it looks like a pretty achievabletarget. Even Starcom has recently tied up with Pier 3 to promote branded entertainment in India. Do celebrities build brands? Indeed, they do. But somewhere down the line, even celebrities have realised that they cannot do without their own, unique branding strategy. No wonder that celebs are increasingly becoming more focussed on brand building and also hiring PR agencies to build their image. These agencies are different from the typical PAs or PR officials that celebs used to have at one point of time, as they take care of the celebrity more holistically, which in many ways encompasses all the traditional roles of a PR. Commodification of celeb is not a new trend.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!

Make me a star...

Celebrity branding is going places
The business of celebrity management is defin

Monday, March 17, 2008

A new role for Queen Elizabeth 2

Remember the giant luxury liner, Queen Elizabeth 2, that was launched in 19

67 by Queen Elizabeth II? Well, a Dubai state-owned company Istithmar (the company is a division of Dubai World, a government-owned company) has bought it for $100 million – from the Cunard Line division of Carnival Corp. Now plans are afoot to turn around the passenger ship into a top-rung floating hotel, retail and entertainment destination, and it will be docked next to the Pal Jumeirah island in Dubai (Dubai World, the holding company of Istithmar, also owns Nakheel, the developer of Palm Jumeirah). “We are delighted that when her legendary career as an ocean liner ends, there will continue to be a permanent home for her that will enable future generations to continue to experience fully, both the ship and her history,” says Cunard President, Carol Marlow, while Dubai World Chairman Sultan Ahmed bin Sulayem said, “QE2 at The Palm Jumeirah will become one of the must-see experiences of Dubai and of the Middle East. We are investing in creating a truly global tourism destination.” Queen Elizabeth 2 has crossed Atlantic more than 800 times and has carried more than 2.5 million passengers.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
Billions spent on million light years...
The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan

Wednesday, March 12, 2008

The other fish in the ocean...

While HUL officials did not comment on any issue related to their growth, Lalit
Thakkar, Director Research, Angel Broking elaborated on the concerns thus, “A slowdo

wn in domestic demand consumption emanating from overall economic slowdown, higher raw material prices (like vegetable oils, LAB, wheat etc.), extreme monsoon conditions & stronger competition resulting into market share losses remain the key long term risks...” Business uncertainties are actually proving to be mood dampeners for the entire sector, as the BSE FMCG Index, which closed at 1973.16 points in July 2007 (w.r.t 2025.69 points in August 2006). And the company understandably would want this cut in its advertising & promotional expenditure as a one off affair, as competition seems to be gaining an edge that spells bad tidings. According to CMIE, Kwality Walls had a market share of 19%, whereas Amul had a market share of 17% in 2006. But in 2007 Amul has conquered the market with 37% market share and sent HUL reeling to a market share of 9%. Similarly, in beverages, the trigger happy Tata Tea has garnered volume share of 19.2% in June 2007 in sales of packet tea, whereas erstwhile leader HUL, only recorded 18.6%. And to top it all, even P&G is beating HUL in toothbrushes (Oral B over Pepsodent) and detergents (Tide over Rin Advanced) as per AC Nielsen data.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!
David or Goliath?
New dress up games
Just try & stay away!
“Europe is anti’ american”

Monday, March 10, 2008

Younger eastern European countries

This is all the more reason why many of

the younger eastern European countries like Ukraine & Poland are fighting to host the next European Cup if not the World Cup. Consider this: in the 1994 FIFA World Cup, Los Angeles alone netted $623 million from just eight games, followed by New York ($452 million), San Francisco ($338 million) & Boston ($255 million). While South Korea & Japan netted $1.2 billion through ticket sales only, in 2002 World Cup. In 2006 World Cup, it contributed 5% to GDP of Germany. Hope Soccer would someday in this manner will be able to replace the small arms & hatred throughout the world in the same manner in which it has been able to restore pride among the Blacks of this world.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!
David or Goliath?
New dress up games
Just try & stay away!
“Europe is anti’ american”

Thursday, March 06, 2008

GM’s new Latino connection!

One of the Detroit trio, GM, has

decided to invest to the tune of $500 million in its Argentina and Brazil plants. The aim is to develop new generation smaller cars in order to capture Latin American as well as other emerging markets. Investments at the Argentine plant in Rosario will mainly be for product upgradations. The Brazilian plant at Sao Caetano do Sul will have investment for product upgradation, development of new equipment & infrastructures. As per GM chairman Rick Wagoner, improved economic environment in Argentina and Brazil will help GM to proceed with its next phase of investments to support the company’s continued growth around the global markets.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
Lung ‘crack’ers!
David or Goliath?
New dress up games
Just try & stay away!
“Europe is anti’ american”
4Ps power brand Awards 2007
Die-hard Marxist
The Sunday Indian - Greatest News weekly IIPM, GURGAON

Monday, March 03, 2008

DIANA HAYDEN

"Oh... I always look forward to any festival, but my favourit

e is Diwali. I like it for it's so full of light, the colourful clothes, crackers, sweetmeats and gift s really make me look forward to the festival. As a kid, I loved bursting the thin red cracker. It is one festival that makes us meet all our loved and dear ones...in such hectic and busy lifestyles that everybody leads, it's essential to get together and Diwali is a perfect occasion to do that."

For Complete I I P M Article, Click on IIPM Article