Insulate their homes

According to Brown, if the public were to insulate their homes better and carry out environmental changes in their immediate surroundings, they would be in a position to save £5 a week and in turn help UK to doing something concrete about the renewable energy sources. We only hope Mr. Brown, you will continue to stick to green and not be a chameleon, once ensconced in the PM’s chair. Putting the ‘green’ issue at the heart of his battle to win vote banks, Gordon has pledged to build ‘eco-towns’ solving both ecological concerns as well as demands for affordable housing. “Unlike President Bush, Gordon Brown is erudite and intelligent enough to understand the nuances of climate change and its impact on sustainable development.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Election commission

You might think that this is just another way for Dell to take your money, but the company’s putting your money to good use. The fee is a token one, to be sure, but it could change the way people think about consumer electronics. I see it the same way I see that check box on my tax return, the one that sends $3 from my yearly tax bill to the Federal Election Commission. I’m guessing that IRS check box is representative of the first time that the average voter actually realises that election campaigns are partially financed by the federal government. Likewise, the check box on Dell’s site may be the first time that the average PC buyer thinks about the environmental impact of all that web surfing.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Greenpeace has made some of the world’s best see red. Companies like HP, Sony, Nokia, Samsung, LG & Ericsson have successfully come into Greenpeace good books, but companies like Apple, Dell, IBM, Lenovo, Siemens & Toshiba have got themselves caught on the wrong side. HCL is now a new entrant to this list of defamed companies. Bad publicity of course is the most apparent fall out. Moreover, if all companies slowly start falling in line, there could be pressure on Indian government to ensure compliance for Indian manufacturers. Certainly HCL has to take a proactive approach to clean up its act.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Indian consumer

However, the ultimate verdict, of course, lies with the Indian consumer and this is where the company has digressed from the IBM way. Nearly two years ago, people did not even know Lenovo. The first objective was to build brand awareness & sponsorship of KBC 2 played a huge role. Today, brand awareness of Lenovo is 85% in corporates & 74% in consumer space, as quoted by Rahul. Unlike IBM, Lenovo is competing head on in the HP dominated home PC segment. The company has therefore ramped up the distribution model significantly. There is more focus on B & C class towns as opposed to IBM’s focus on metros. The company has more than doubled its Lenovo exclusive stores to 100 currently.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Making of a Star

They’re in a mess, even Mr. Khan’s charm didn’t help. Will this Star sink or shoot up once again, far, far from Mr. Chandra’s reach? In crowded and congested Andheri in Mumbai, you can spot a once cocky flock of youngsters looking a tad worried as they leave office for the day. Even the security guard sports a frown and the entrance looks a bit frayed. Insiders in the swanky headquarters of the Star Network talk in hushed whispers about a two year old ghost coming back to haunt them.

Two years ago, the buccaneer baron Rupert Murdoch and his son and heir apparent Lachlan Keith Murdoch squared off in a hostile confrontation. The son was forced to blink and retire hurt to Australia. Grapevine has it, Lachlan is very keen on investing in the country and might pump in close to Rs.10 billion. One of the places where his dollars will flow is INX Media which plans to fl oat 10-12 channels (taking Star and other existing players head-on) and is officially owned by Star India’s former CEO Peter Mukerjea’s wife. If the deal comes through, the arguments over dinner table, between the Murdochs will transform into a full fl edged battle fought on Indian
tele-tube. For Star India, which has been in a mess for some time now, it will make things, only worse!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative