Showing posts with label sunday indian. Show all posts
Showing posts with label sunday indian. Show all posts

Thursday, March 18, 2010

Restoring the pride of mankind

The day we belief that we all are from a single origin, we end racism

The UN High Commissioner for Human Rights, Navi Pillay warned in an annual report that Romanians are being discriminated in countries like the Czech Republic, Slovakia and Italy. She further suspected that the situation may worsen gradually. The news might not be able to grab much attention since the issue of racism has become more of a day-to-day affair in the global scenario, but its increasingly becoming odious is concerning the world community. The entire world is aware of racism and its effects but two extreme views from two famous personalities would perhaps simplify the issue. Adolf Hitler, former German chancellor, leader of the Nazi party, (1889-1945) said, “If I can send the flower of the German nation into the hell of war without the smallest pity for the shedding of precious German blood, then surely I have the right to remove millions of an inferior race that breeds like vermin.” On the other extreme, Martin Luther King, Jr. (1929 – 1968), the prominent leader in the African-American civil rights said on the issue of racism, “Let us all hope that the dark clouds of racial prejudice will soon pass away, and that in some not too distant tomorrow the radiant stars of love and brotherhood will shine over our great nation with all their scintillating beauty.” Such diverse views on one subject reveals the complexity over the issue. None succeeded to build a society based on their principles that they dreamed off.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-



Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, July 04, 2008

Padma Shri Naina Lal Kidwai

NAINA LAL KIDWAI...
CEO, Hongkong and Shanghai Banking Corp., India Adroit & astute: she’s a lethal combo

Padma Shri Naina Lal Kidwai. Yes! The first Indian women to graduate from the Harvard Business School, she is also one of the first buccaneer banker’s who would put those male pirates to shame. Country Head of HSBC Group Companies in India, her pioneering leadership has helped HSBC India record the highest growth in net profit – a whopping 64% in FY07 – among all major banks in the country. Small wonder that the lady was awarded the highest civilian honour, Padma Shri in 2007 for her exemplary work in the field of Trade and Industry. Reaching the pinnacle of success in her chosen field of International Business and Management, Kidwai has won many laurels, including being named in the “50 Women to Watch” report issued by the Wall Street Journal in 2006. Passionate as much about her profession, as for social work, Kidwai advocates many causes including education, environment and women issues. “It is imperative for corporate India to engage with rural women and to translate corporate skills to NGOs and vice versa,” believes Kidwai, whose stature as an understated yet effective leader, is gradually moving beyond just the financial world.

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Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

Latest Commercial is to showcase

The premise for the latest commercial is to showcase the relationship between a father and his son. The ad begins with a toddler coming out of his school. His driver has come to pick him up. Just as the two are about to head home, it starts raining. Energised, the little boy, breaks into an innocent dance and blissfully makes his way to the open lawns and greenery. Our little man then heads home—soaked to the skin. He calls daddy dearest who is seemingly away and busy in a meeting. The kid asks his dad to close his eyes and makes him hear the sounds of raindrops. The dad smiles indulgently at his son’s gesture. The ad ends with a voiceover that says: Kuch bandhan atoot hote hain, jaise Airtel ka network! “Since the earlier chess film had done extremely well, we wanted to follow it up with another film that would connect to consumers in a big way,” explains Chax, adding that the setting for the ad was decided due to the reigning monsoon season.

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Friday, June 06, 2008

WHISPER

For a brand to maintain its position, it has to remain relevant
Whisper has whispered itself into the hearts and minds of Indian women, ever since it was introduced into Indian market by Procter & Gamble in 1989. The brand promised freedom to women and gave them wings to fly... it continues to do that even today. Whisper has been able to rule the charts as far as sanitary napkins are concerned only because from day one it has latched onto progressive communication. From the time the first ad hit TV screens, the entire level of communication in this product category underwent a sea change. Competitors Carefree and Stayfree tried to recapture market share with similar advertising communications, but the damage had been done. Even its logo talks about the liberated soul that modern women across age groups can identify with. Although once it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, June 03, 2008

CHEVROLET

The brand is well poised to break away from the clutter of auto brands available in the country...
From adoption of a premium brand image, brand Chevrolet (Chevy), has evolved into a more mass market brand. From the stable of General Motors, the Chevy brand has forever proved a weapon that ensured that its position remained intact in India. Currently the company controls just 2% of the Indian auto mart but hopes to touch 10% by 2010, with an annual production capacity of 200,000 vehicles. The company has also launched ‘Spark’ which is promoted under the tagline ‘Full of life’ and is meant for the ordinary Indian and in the words of Rajeev Chaba, CMD, GM India, “...is to be positioned as a ‘family car’ instead of the usual hatchbacks which are meant for personal use. The Spark is supposed to carry a peppy image which the Chevy now wasnts to don.” Then there is the company’s plans to launch the diesel version of the Optra model – all which ensures that the brand Chevy lives on... Surely initiatives to woo the Indian consumer which explains its ascent by 7 places to the 74th position. Indeed moves by a General!

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Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-The Sunday Indian - Greatest News weekly
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Monday, May 19, 2008

BRAND: Amul Macho

BASELINE: Crafted for fantasies
4Ps TAKE: This one has all the factors to make it top the world’s most vulgar ads. First they have the guts to steal a company’s name as big as ‘Amul’ and then they produce a hideous ad, which is just short of showing an orgasm, to say the least. Don’t even ask us for a description, it’s too filthy to be penned down. We had never, even our wildest dreams, imagined an underwear ad to stoop down to such low levels just to get cheap popularity. Guess, the agency and the brand both swear by the adage that negative publicity works best. But, while it might work for a celebrity, beg your pardon, it doesn’t do anything to your sales dear. It manages to grab eye-balls for all the wrong reasons and we are sure all those who go to pick it up after watching the ad, must be a highly frustrated lot. While the nothing short- of-obscene expressions of the woman, leave you jaw-dropped, it is the persistent ‘Toing’ sound which disgusts the most. We are amazed, no one has raised objection about it till now. This one’s ‘crafted’ to be shown between porn movies. All we have to say in the end is – ‘Yeh tohbada Toing hai’ – whatever that silly thing means!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-The Sunday Indian - Greatest News weekly
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http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/

Monday, April 28, 2008

Vijay Mallya’s new spirits

Finally the wait is over! It’s now confirmed that the King of Good Times, liquor baron Vijay Mallya’s United Spirits has snapped up Scottish whiskey-maker Whyte & Mackay (W&M) for a whopping Rs.48.19 billion.After buying out Shaw Wallace for Rs.13 billion in 2005, and French winemaker Bouvet Ladubay(asubsidiary of Champagne Taittinger) for $20 million last year, Mallya, the Chairman of UB Group is on a high. The company has already informed the Bombay Stock Exchange that it has acquired 100% stake in Whyte and Mackay. “The potential for premium Scotch whiskey in India is enormous and with the acquisition of Whyte and Mackay, we now have a strong portfolio of internationally recognised brands that we will immediately introduce in the Indian market and use our strong distribution muscle fully to our advantage,” said Mallya about the acquisition. W&M has brands like Whyte & Mackay Scotch Whiskey, Highland Malt, Isle of Juara Malt Whiskey, Glayva Liquer and Dalmore Single Highland Malt, John Barr, Mackinlays, Cluny and Claymore in its portfolio. Earlier, W&M had said in a statement: “The business is extremely valuable to us on a standalone basis and we understand why UB group has been so interested in acquiring us, given their additional capability to sell and market our brands in all key growth markets, including India and China.” Here’s to some good Scotch then!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Friday, April 11, 2008

It’s a new world

Today it’s a whole new generation that we are marketing our products to. This “millennium generation” or “generation why” is very different. Generation Y, according to Crispin Reed of Sterling Brands, is “...arguably the most savvy generation ever to walk the planet. It’s never felt the chill of the Cold War, never knew life without AIDS, learnt about the birds and bees from President Clinton, never went to library, wore designer kids’ clothes & can’t imagine a life without DVDs, AIMs, Internet & SUVs.” If you have to attract their attention, you need to make the right moves. Amul redesigned its packaging of ice-creams, cheese and shrikhand. Nestlé has changed its “Fruit n Dahi” to “Milkmaid Fruit Yoghurt” and packed it in a cup. Great packaging changes a brand’s image instantly. No wonder, companies are spending more and more on packaging, year after year. The packaging industry itself is growing at an annual rate of 4-6%. The range of products being pack age Dis growing and getting more and more diverse. After all, everything is getting packed and ready-to-eat off- the-racks. Intelligent packaging has made life easier. Think of life without resealable bhujiya packets, wet wipes, travel kits of the various cosmetic brands, juices in tetra packs, Coke cans, salt & pepper dispensers of Catch and many more.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 08, 2008

Indian council for Market Research

In the recent hallmark pan-India study conducted jointly by 4Ps B&M and the Indian Council for Market Research (ICMR) across the metropolitan cities, close to 2000 people were asked questions related to their affinity for the mall culture and also about their shopping habits. The findings were shocking! When quizzed about their favourite shopping destination, a meager 18% people named malls, while a significant 40% respondents liked to visit only individual showrooms to make purchases. The survey also highlighted the fact that about 43% people visit malls for only watching movies and eating food. Nilotpal Chakravarti, Retail Analyst, Springboard Research berated to 4Ps B&M, “Malls are a leisure activity over weekends, and many middle-class Indians are still hesitant about spending in malls because they think prices are higher here. The percentage of visitors who turn into shoppers is as low as 15% in Indian malls.” With 65% of India’s population being less than 35 years, it’s clear that the youthful crowds are trooping in, but cash registers still aren’t ringing. An analyst on the panel of Pantaloon shared worryingly with 4Ps B&M, “Yes, there are high footfalls in malls; but actual shopping does not take place. Malls are not cheap and they actually provide more expensive stuff...”

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Source : IIPM Editorial, 2008


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Friday, April 04, 2008

Commercial aircrafts

India has 200 commercial aircrafts, which are connected to only metros. But then, which of them is actually connected with the rest of the country right now? Of course, we’ll have a market.” Club One’s current fleet strength of 11 aircraft may sound average, but one has to see this in context of the company gearing to have presence in more than 20 places across the country, with an exorbitant 100 flights by 2011. Club One started venturing into other segments. Recently they introduced consulting services for high net worth people wanting to buy aircraft! Clearly, to Club One goes the first round, especially with their new model of part ownership. The fact is also that the low-price model that other carriers have been trying has only ended up in huge losses for almost all of them. So does this combo guarantee success? At least factionally, one might argue, eh?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

Tuesday, April 01, 2008

BRAND : HSBC

AGENCY : Contract Advertising
BASELINE : Live More
DESCRIPTION: Wife is watching TV, husband comes and sits next o her and starts surfing channels. Wife stares at him, but we realize here are two different TV sets to entertain them. Cut to the man, reading a newspaper, while having breakfast; he gives two Rs.500 notes to his son, who is thrilled. When the man leaves for office, he is confused while deciding which scooter to take, as there are two of them parked outside his house. The VO then informs that with zero percent fuel surcharge on regular cashback offers, HSBC credit card helps one save money, so you can enjoy life. In the end, we observe the happy kid coming back home two cricket bats, leaving his mother perplexed.

4Ps TAKE: It’s HSBC’s turn to promote promising cash returns through their cash-back offers. The power idea is to promote HSBC’s credit cards clearly to the consumers. The message is successfully sent across through this ad, maintaining the focus on pairing various things: the TV sets, Rs. 500 notes, scooters and cricket bats. Targeting the professionals, the visual clearly depicts the USP of the latest scheme of HSBC credit cards: helping the consumers save money, which can be used to ‘enjoy life’. It’s sound strategy, where people love the little extras! The reward to the prospect? The trusted HSBC tag! One look at this ad and who wouldn’t want to enjoy, explore and live more with the HSBC credit cards?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, March 28, 2008

‘Young Visionary Award’

Thiagarajan has to his credit an innovative business model which offers full business class services at a fare which is lower than the economy class and has brought worldwide recognition to it. The ‘Young Visionary Award’ awarded to Thiagarajan by Public Relations Council of India (PRCI) in March 2007 added another feather to his cap. This youngest CEO, an innovator of a unique business model, is also proud owner of five New Generation Embraer 170/190 Family Series Aircraft. Paramount Airways is the only airline in the country to possess the Brazilian Embraer and is all set to book 40 more Embraer jets over the next three years. One of the few profitable airlines in the country, Paramount now plans to have a nation- wide presence, after ruling the southern skies. With two low cost airlines in his clutch, guess the task will not be very difficult for this passionate and high-flying CEO.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!

Tuesday, March 25, 2008

1... 2... 3... phew!!!

NSN is proving its mettle on Indian soil...
If you’re wondering what 1... 2... 3... meant, it does a lot... lot more than the numbers alone can signify, for in less than a month, a giant went berserk and bagged deal after deal after deal... three deals – and all to expand India’s telecom networks! (Phew!) And for the uninitiated, we are talking about Nokia Siemens networks (NSN) here! It was all triggered by the bagging of the Idea Cellular network expansion contract, worth a colossal Rs.2 billion. Then followed another from Aircel valued at Rs.300 crore to build and operate a green-field GSM network in Kolkata. The most recent one was pocketing of a modernization project for Bharat Sanchar Nigam Limited’s network. The new access network’s high bandwidth will guarantee that BSNL’s customers have the availability to use data intensive applications with the highest quality data transmission and without long waiting times. “In a first step BSNL will supply 283 cities in 17 Indian states with 800,000 new high-speed connections based on Carrier Ethernet technology from NSN. BSNL will roll out 6 million connections with the option of an additional 3 million in the next 3 years,” said NSN in a company statement. By the end of July 2007, NSN will put together Gigabit Ether net capable IP DSLAMs (Digital Subscriber Line Access Multiplexers) in BSNL’s network and also contribute fully the end-user devices necessary for subscription to BSNL’s services. Clearly, looking at the strategy of NSN, it’s evident that the company is all set to prove its competence in terms of its network establishment capabilities. And despite the company officials being unavailable for comments on the issue, the Finnish- German JV entity with its cutting-edge technology has for sure done very well to stem its position as a frontrunner in India’s telecom marathon...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-
The Sunday Indian - Greatest News weekly
IIPM, GURGAON
Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!

Monday, March 24, 2008

Make me a star...

Celebrity branding is going places
The business of celebrity management is definitely getting hotter and there are new players entering. Recently, Percept Holdings, along with Lachlan Murdoch’s Illyria Pty Ltd. Have launched Percept Talent Management (PTM) for representing talent. The company expects to clock a turnover of Rs.300 crores within the first two years itself, and with names like Priyanka Chopra, Randeep Hooda, Sourav Ganguly, Yuvraj Singh, S. Sreesanth et al in its kitty, it looks like a pretty achievabletarget. Even Starcom has recently tied up with Pier 3 to promote branded entertainment in India. Do celebrities build brands? Indeed, they do. But somewhere down the line, even celebrities have realised that they cannot do without their own, unique branding strategy. No wonder that celebs are increasingly becoming more focussed on brand building and also hiring PR agencies to build their image. These agencies are different from the typical PAs or PR officials that celebs used to have at one point of time, as they take care of the celebrity more holistically, which in many ways encompasses all the traditional roles of a PR. Commodification of celeb is not a new trend.

For Complete IIPM Article, Click on IIPM Article

Make me a star...

Celebrity branding is going places
The business of celebrity management is definitely getting hotter and there are new players entering. Recently, Percept Holdings, along with Lachlan Murdoch’s Illyria Pty Ltd. Have launched Percept Talent Management (PTM) for representing talent. The company expects to clock a turnover of Rs.300 crores within the first two years itself, and with names like Priyanka Chopra, Randeep Hooda, Sourav Ganguly, Yuvraj Singh, S. Sreesanth et al in its kitty, it looks like a pretty achievabletarget. Even Starcom has recently tied up with Pier 3 to promote branded entertainment in India. Do celebrities build brands? Indeed, they do. But somewhere down the line, even celebrities have realised that they cannot do without their own, unique branding strategy. No wonder that celebs are increasingly becoming more focussed on brand building and also hiring PR agencies to build their image. These agencies are different from the typical PAs or PR officials that celebs used to have at one point of time, as they take care of the celebrity more holistically, which in many ways encompasses all the traditional roles of a PR. Commodification of celeb is not a new trend.

For Complete IIPM Article, Click on IIPM Article


Monday, March 17, 2008

A new role for Queen Elizabeth 2

Remember the giant luxury liner, Queen Elizabeth 2, that was launched in 1967 by Queen Elizabeth II? Well, a Dubai state-owned company Istithmar (the company is a division of Dubai World, a government-owned company) has bought it for $100 million – from the Cunard Line division of Carnival Corp. Now plans are afoot to turn around the passenger ship into a top-rung floating hotel, retail and entertainment destination, and it will be docked next to the Pal Jumeirah island in Dubai (Dubai World, the holding company of Istithmar, also owns Nakheel, the developer of Palm Jumeirah). “We are delighted that when her legendary career as an ocean liner ends, there will continue to be a permanent home for her that will enable future generations to continue to experience fully, both the ship and her history,” says Cunard President, Carol Marlow, while Dubai World Chairman Sultan Ahmed bin Sulayem said, “QE2 at The Palm Jumeirah will become one of the must-see experiences of Dubai and of the Middle East. We are investing in creating a truly global tourism destination.” Queen Elizabeth 2 has crossed Atlantic more than 800 times and has carried more than 2.5 million passengers.

For Complete IIPM Article, Click on IIPM Article

Wednesday, March 12, 2008

The other fish in the ocean...

While HUL officials did not comment on any issue related to their growth, Lalit
Thakkar, Director Research, Angel Broking elaborated on the concerns thus, “A slowdown in domestic demand consumption emanating from overall economic slowdown, higher raw material prices (like vegetable oils, LAB, wheat etc.), extreme monsoon conditions & stronger competition resulting into market share losses remain the key long term risks...” Business uncertainties are actually proving to be mood dampeners for the entire sector, as the BSE FMCG Index, which closed at 1973.16 points in July 2007 (w.r.t 2025.69 points in August 2006). And the company understandably would want this cut in its advertising & promotional expenditure as a one off affair, as competition seems to be gaining an edge that spells bad tidings. According to CMIE, Kwality Walls had a market share of 19%, whereas Amul had a market share of 17% in 2006. But in 2007 Amul has conquered the market with 37% market share and sent HUL reeling to a market share of 9%. Similarly, in beverages, the trigger happy Tata Tea has garnered volume share of 19.2% in June 2007 in sales of packet tea, whereas erstwhile leader HUL, only recorded 18.6%. And to top it all, even P&G is beating HUL in toothbrushes (Oral B over Pepsodent) and detergents (Tide over Rin Advanced) as per AC Nielsen data.

For Complete IIPM Article, Click on IIPM Article

Monday, March 10, 2008

Younger eastern European countries

This is all the more reason why many of 'FIFAthe younger eastern European countries like Ukraine & Poland are fighting to host the next European Cup if not the World Cup. Consider this: in the 1994 FIFA World Cup, Los Angeles alone netted $623 million from just eight games, followed by New York ($452 million), San Francisco ($338 million) & Boston ($255 million). While South Korea & Japan netted $1.2 billion through ticket sales only, in 2002 World Cup. In 2006 World Cup, it contributed 5% to GDP of Germany. Hope Soccer would someday in this manner will be able to replace the small arms & hatred throughout the world in the same manner in which it has been able to restore pride among the Blacks of this world.

For Complete IIPM Article, Click on IIPM Article

Thursday, March 06, 2008

GM’s new Latino connection!

One of the Detroit trio, GM, has decided to invest to the tune of $500 million in its Argentina and Brazil plants. The aim is to develop new generation smaller cars in order to capture Latin American as well as other emerging markets. Investments at the Argentine plant in Rosario will mainly be for product upgradations. The Brazilian plant at Sao Caetano do Sul will have investment for product upgradation, development of new equipment & infrastructures. As per GM chairman Rick Wagoner, improved economic environment in Argentina and Brazil will help GM to proceed with its next phase of investments to support the company’s continued growth around the global markets.

For Complete IIPM Article, Click on IIPM Article

Monday, March 03, 2008

DIANA HAYDEN

"Oh... I always look forward to any festival, but my favourite is Diwali. I like it for it's so full of light, the colourful clothes, crackers, sweetmeats and gift s really make me look forward to the festival. As a kid, I loved bursting the thin red cracker. It is one festival that makes us meet all our loved and dear ones...in such hectic and busy lifestyles that everybody leads, it's essential to get together and Diwali is a perfect occasion to do that."

For Complete IIPM Article, Click on IIPM Article