omnipresent while Priya Dutt, a Member of Parliament from Mumbai, is on the move. Owen is seen every time Priya, or Sanjay Dutt for that matter, is in the news. Congress workers aren’t even fully aware of who he really is. “Some whispered I was Italian, related in some way to Sonia Gandhi,” Owen laughs. "Many cannot even my pronounce my Portuguese name."
ascertain the result of this case in particular. People for the Ethical Treatment of Animals (PETA) along with others who feel very strongly about such beastly act are creating a hue and cry so that such actions do not see a repeat. In this first-of-its-kind case being tried in Indian courts, it’s perhaps vital to do that, as a conviction in this case would serve as a catalyst in decision making for all such future cases, if any, and act as a deterrent.
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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but as studies now confirm, it has supported the spread of hatred globally. A study released by the Jewish human rights group, Simon Wiesenthal Centre, exemplified that the abuse of sites, social networks, blogs and video sharing has spread more hatred and violence in the world in the recent years. The study found a 30% increase of sites (now running over 3000) that spread hatred. The recent Latvian documentary, ‘The Soviet Story’, which compared communism with fascism, agitated the Kremlin government; thousands of ‘suicide bomber’ games in America, which show the generic bearded ‘Muslim’ enemy, have been enraging Muslims globally; border petrol games, which aim to kill innocent Mexican immigrants migrating to America, are plucking their patience, and so on so forth.
ural defect afflicting hybrids is their pricing. It could well turn out that unless auto companies ensure that the pricing levels of offered hybrids are in tune with mass market expectations – especially in markets like India and China, expected to be the world’s top two in the next five to ten years – they might well start failing. Hybrids are simply not cost effective, and will not be in the next seven to ten years, if at all then. A hybrid, to be rampantly successful, has to be priced in such a range that enables the consumer to perceive its ‘long term’ cost effectiveness over the ‘short term’, thus engaging his buying intent. Confusing? For better clarity, read what Deputy Editor Virat Bahri writes later on in the cover section: “Doubts are often raised about how cost effective hybrids really turn out to be. NuWire Investor’s Cali Zimmerman compared the [price of the] Toyota Camry hybrid with the normal version, and statistically proved that the cost difference cannot be recovered before 13.8 years!!! Even the first hybrid to be introduced in, say, a poor country like India – the Honda Civic – costs a huge Rs.18-22 lakhs.” How does one expect consumers in a poverty-ridden country like India (with per capita GDP just around $1000) to buy such a costly car? Isn’t it then quite a no-brainer issue to say that a hybrid, by its very definition, loses its USP once it is priced higher than even normal cars? Amusingly, not when you look at it from the perspective of billion dollar corporations who refuse to wink when drunk.
the state of affairs in the FMCG sector. It takes some of the country’s best marketing minds to research extensively on customer behaviour and prepare a ‘fool proof’ strategy to win in the market place. Millions are spent on advertisements, quite often with the ‘celebrity price tag attached’, managing distributor relationships, sponsorships, PR initiatives, et al. And when the product reaches the point of purchase, the time that the customer may take to bring this entire exercise to naught (by rejecting the product of course), could be not more than a fraction of a second. Like we said, criminal!
