Today it’s a whole new generation that we are marketing 
our products to. This “millennium generation” or “generation why” is very different. Generation Y, according to Crispin Reed of Sterling Brands, is “...arguably the most savvy generation ever to walk the planet. It’s never felt the chill of the Cold War, never knew life without AIDS, learnt about the birds and bees from President Clinton, never went to library, wore designer kids’ clothes & can’t imagine a life without DVDs, AIMs, Internet & SUVs.” If you have to attract their attention, you need to make the right moves. Amul redesigned its packaging of ice-creams, cheese and shrikhand. Nestlé has changed its “Fruit n Dahi” to “Milkmaid Fruit Yoghurt” and packed it in a cup. Great packaging changes a brand’s image instantly. No wonder, companies are spending more and more on packaging, year after year. The packaging industry itself is growing at an annual rate of 4-6%. The range of products being pack age Dis growing and getting more and more diverse. After all, everything is getting packed and ready-to-eat off- the-racks. Intelligent packaging has made life easier. Think of life without resealable bhujiya packets, wet wipes, travel kits of the various cosmetic brands, juices in tetra packs, Coke cans, salt & pepper dispensers of Catch and many more.
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Source : IIPM Editorial, 2008
our products to. This “millennium generation” or “generation why” is very different. Generation Y, according to Crispin Reed of Sterling Brands, is “...arguably the most savvy generation ever to walk the planet. It’s never felt the chill of the Cold War, never knew life without AIDS, learnt about the birds and bees from President Clinton, never went to library, wore designer kids’ clothes & can’t imagine a life without DVDs, AIMs, Internet & SUVs.” If you have to attract their attention, you need to make the right moves. Amul redesigned its packaging of ice-creams, cheese and shrikhand. Nestlé has changed its “Fruit n Dahi” to “Milkmaid Fruit Yoghurt” and packed it in a cup. Great packaging changes a brand’s image instantly. No wonder, companies are spending more and more on packaging, year after year. The packaging industry itself is growing at an annual rate of 4-6%. The range of products being pack age Dis growing and getting more and more diverse. After all, everything is getting packed and ready-to-eat off- the-racks. Intelligent packaging has made life easier. Think of life without resealable bhujiya packets, wet wipes, travel kits of the various cosmetic brands, juices in tetra packs, Coke cans, salt & pepper dispensers of Catch and many more.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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