AGENCY : Contract Advertising
BASELINE : Live More
DESCRIPTION: Wife is watching TV, husband c
omes and sits next o her and starts surfing channels. Wife stares at him, but we realize here are two different TV sets to entertain them. Cut to the man, reading a newspaper, while having breakfast; he gives two Rs.500 notes to his son, who is thrilled. When the man leaves for office, he is confused while deciding which scooter to take, as there are two of them parked outside his house. The VO then informs that with zero percent fuel surcharge on regular cashback offers, HSBC credit card helps one save money, so you can enjoy life. In the end, we observe the happy kid coming back home two cricket bats, leaving his mother perplexed.
4Ps TAKE: It’s HSBC’s turn to promote promising cash returns through their cash-back offers. The power idea is to promote HSBC’s credit cards clearly to the consumers. The message is successfully sent across through this ad, maintaining the focus on pairing various things: the TV sets, Rs. 500 notes, scooters and cricket bats. Targeting the professionals, the visual clearly depicts the USP of the latest scheme of HSBC credit cards: helping the consumers save money, which can be used to ‘enjoy life’. It’s sound strategy, where people love the little extras! The reward to the prospect? The trusted HSBC tag! One look at this ad and who wouldn’t want to enjoy, explore and live more with the HSBC credit cards?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE : Live More
DESCRIPTION: Wife is watching TV, husband c
omes and sits next o her and starts surfing channels. Wife stares at him, but we realize here are two different TV sets to entertain them. Cut to the man, reading a newspaper, while having breakfast; he gives two Rs.500 notes to his son, who is thrilled. When the man leaves for office, he is confused while deciding which scooter to take, as there are two of them parked outside his house. The VO then informs that with zero percent fuel surcharge on regular cashback offers, HSBC credit card helps one save money, so you can enjoy life. In the end, we observe the happy kid coming back home two cricket bats, leaving his mother perplexed.4Ps TAKE: It’s HSBC’s turn to promote promising cash returns through their cash-back offers. The power idea is to promote HSBC’s credit cards clearly to the consumers. The message is successfully sent across through this ad, maintaining the focus on pairing various things: the TV sets, Rs. 500 notes, scooters and cricket bats. Targeting the professionals, the visual clearly depicts the USP of the latest scheme of HSBC credit cards: helping the consumers save money, which can be used to ‘enjoy life’. It’s sound strategy, where people love the little extras! The reward to the prospect? The trusted HSBC tag! One look at this ad and who wouldn’t want to enjoy, explore and live more with the HSBC credit cards?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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