Monday, May 19, 2008

BRAND: Amul Macho

BASELINE: Crafted for fantasies
4Ps TAKE: This one has all the factors to make it top the world’s most vulgar ads. First they have the guts to steal a company’s name as big as ‘Amul’ and then they produce a hideous ad, which is just short of showing an orgasm, to say the least. Don’t even ask us for a description, it’s too filthy to be penned down. We had never, even our wildest dreams, imagined an underwear ad to stoop down to such low levels just to get cheap popularity. Guess, the agency and the brand both swear by the adage that negative publicity works best. But, while it might work for a celebrity, beg your pardon, it doesn’t do anything to your sales dear. It manages to grab eye-balls for all the wrong reasons and we are sure all those who go to pick it up after watching the ad, must be a highly frustrated lot. While the nothing short- of-obscene expressions of the woman, leave you jaw-dropped, it is the persistent ‘Toing’ sound which disgusts the most. We are amazed, no one has raised objection about it till now. This one’s ‘crafted’ to be shown between porn movies. All we have to say in the end is – ‘Yeh tohbada Toing hai’ – whatever that silly thing means!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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