Talking to 4Ps B&M, Ujjal Sinha, CEO, Genes
is Advertising underlines his agency’s philosophy, “As an agency ourendeavour has always been to innovate our offerings to the clients. We see ourselves more as change agents.” Flaunting a mix of corporate and government clients, the head honcho recollects his agency’s work for Tata Steel, “Along with taking care of their external communication for corporate affairs, we also talk to their internal audience, stake holders and employees.” After Tata Steel, a Group which is one of the leaders of India’s acquisition parade, the talks drifts to another client Jenson & Nicholson, “We were instrumental in taking them to television and were even short listed for Cannes. But, what matters is that our client got the required recognition, that is what is heartening for us as an agency,” he says. Among his other prominent clients is Shaadi.com and Sinha believes that the work done by Genesis for Shaadi played a major role in making the matrimony website number one in the country. Sinha is visibly excited about the launch of a new store for a suiting brand in Mumbai. Divulges Sinha, “Every aspect, right from the name of the brand to its marketing communication has been done by us.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
is Advertising underlines his agency’s philosophy, “As an agency ourendeavour has always been to innovate our offerings to the clients. We see ourselves more as change agents.” Flaunting a mix of corporate and government clients, the head honcho recollects his agency’s work for Tata Steel, “Along with taking care of their external communication for corporate affairs, we also talk to their internal audience, stake holders and employees.” After Tata Steel, a Group which is one of the leaders of India’s acquisition parade, the talks drifts to another client Jenson & Nicholson, “We were instrumental in taking them to television and were even short listed for Cannes. But, what matters is that our client got the required recognition, that is what is heartening for us as an agency,” he says. Among his other prominent clients is Shaadi.com and Sinha believes that the work done by Genesis for Shaadi played a major role in making the matrimony website number one in the country. Sinha is visibly excited about the launch of a new store for a suiting brand in Mumbai. Divulges Sinha, “Every aspect, right from the name of the brand to its marketing communication has been done by us.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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