Monday, March 17, 2008

A new role for Queen Elizabeth 2

Remember the giant luxury liner, Queen Elizabeth 2, that was launched in 1967 by Queen Elizabeth II? Well, a Dubai state-owned company Istithmar (the company is a division of Dubai World, a government-owned company) has bought it for $100 million – from the Cunard Line division of Carnival Corp. Now plans are afoot to turn around the passenger ship into a top-rung floating hotel, retail and entertainment destination, and it will be docked next to the Pal Jumeirah island in Dubai (Dubai World, the holding company of Istithmar, also owns Nakheel, the developer of Palm Jumeirah). “We are delighted that when her legendary career as an ocean liner ends, there will continue to be a permanent home for her that will enable future generations to continue to experience fully, both the ship and her history,” says Cunard President, Carol Marlow, while Dubai World Chairman Sultan Ahmed bin Sulayem said, “QE2 at The Palm Jumeirah will become one of the must-see experiences of Dubai and of the Middle East. We are investing in creating a truly global tourism destination.” Queen Elizabeth 2 has crossed Atlantic more than 800 times and has carried more than 2.5 million passengers.

For Complete IIPM Article, Click on IIPM Article

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