Friday, February 15, 2008

Exclusive brand outlets

Other prêt-a-porter players like Madhura Garments, Indus Clothing & Cottons by Century are not sitting quietly either and are smarting up their act this season. States Mahendra Padhy, Head – Marketing, Cottons by Century, “Apart from opening exclusive brand outlets, we’re also tying up with multi-brand outlets,for we don’t want to miss out the opportunities offered by the festival market.” Festivities lose their charm without the star power. So roping in celebrities like Shahrukh Khan and Salman Khan is like the icing on the cake for S. Kumars and Rajasthan Spinning & Weaving Mills (of Mayur fame) respectively, as new advertisements will be rolled out with these stars this festival season.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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