For the survey on ‘India’s 100 Most Valuable Brands’, a comprehensive survey was conducted wherein virtually
every major brand (across segments) in the country was considered and a list of 1057 brands was short listed. The selection was based on the growth, reach, demand and availability of the brand. Conit sumer preferences across five metros of India helped ICMR to take the survey to a final list of 150 brands. This was however not the end of the odyssey as these 150 brands were later analyzed based on the parameters of brand awareness, image & perception, brand loyalty, brand association and brand performance. Responses from over 6000 respondents across 9 cities were taken for the consideration and only then the final list of 100 brands was arrived at. Some of the brands that made to the top were Maruti, ICICI Bank, Reliance Industries, Nokia, Intel, Hero Honda, HP, Kingfisher Airlines and Microsoft , among others. The most coveted award for India’s most valuable brand, went to telecom major Airtel, which in a relatively short span of time, has made itself virtually a household name. The event was sponsored by All Cargo Global Logistics, Yamaha Motor India, Canon, Daikin, ICMR and energy drink ‘Power Horse’.
For Complete IIPM Article, Click on IIPM Article
every major brand (across segments) in the country was considered and a list of 1057 brands was short listed. The selection was based on the growth, reach, demand and availability of the brand. Conit sumer preferences across five metros of India helped ICMR to take the survey to a final list of 150 brands. This was however not the end of the odyssey as these 150 brands were later analyzed based on the parameters of brand awareness, image & perception, brand loyalty, brand association and brand performance. Responses from over 6000 respondents across 9 cities were taken for the consideration and only then the final list of 100 brands was arrived at. Some of the brands that made to the top were Maruti, ICICI Bank, Reliance Industries, Nokia, Intel, Hero Honda, HP, Kingfisher Airlines and Microsoft , among others. The most coveted award for India’s most valuable brand, went to telecom major Airtel, which in a relatively short span of time, has made itself virtually a household name. The event was sponsored by All Cargo Global Logistics, Yamaha Motor India, Canon, Daikin, ICMR and energy drink ‘Power Horse’.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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