Thursday, February 14, 2008

The spirit of giving abounds!

What goes around, comes around, they all say. Truly, the tradition of gifting in festival season is ageless

Festivals may be a harbinger of delight for every sector in the Indian economy, yet they undoubtedly unleash a virtual cornucopia of mirth for players that thrive on the waves of joyous consumption and gift -exchanges, which practically engulf everyone during the celebratory jamboree. Come September and it’s party time for not just those ubiquitous confectionary, snack foods and soft drink majors, but even for jewellery companies, watch makers, greeting card and gift manufacturers, branded clothing and accessory players… phew! The list is virtually endless, all of them vying to add that extra chic to your lifestyle. An AC Nielsen report confirms an upsurge in FMCG sales during October to December every year, adding oodles to the bottom lines of all players involved.

For Complete IIPM Article, Click on IIPM Article


Source : IIPM Editorial, 2007


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


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