Thematic Houses?

You might love to go to theme based amusement park. Even theme based restaurants could be up there on your preference chart. Better still, you could be the one who could freak out on theme parties. But theme based housing? Well, they’re better known for there malls. So when TDI (Taneja Developers & Infrastructure Ltd) recently announced the launch of a Rs.1200 crore thematic housing project near the national capital (apparently the first of its kind in India), it was sure to raise eyebrows and even interest. Kamal Taneja, MD, TDI Group, says, “The project offers international ambience to residents at economical rates. A judicial mix of mid rise/low rise units offered at such competitive rates would induce customers to own houses in Tuscan City.” By Tuscan, he is referring to the classic Italian theme (known for its architectural grandeur) that the housing project would use. TDI says Tuscan City falls in the category of ‘affordable homes’ with prices starting from Rs.21.5 lakhs and going upto Rs.36 lakhs. Vivek Mittal, CEO, Realty Stocks, commented, “Such a thematic residential project indicates that developers are willing to experiment with new themes and concepts.” The project, spread over 53 acres, is expected to be ready for possession by 2012.

Savreen Gadhoke

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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