Debashish Mitra
Director – Marketing, Mercedes Benz India
It was at the 10th Auto expo which took place in the Capital in January this year that our stall wasn’t only the biggest, air-conditioned and with a bar but also the cars on display were taking people by surprise. The SLS-AMG launched at the Expo price at over Rs.2 crore has already got seven bookings which clearly testifies the amount of trust that the Indian consumer has on the Mercedes brand. In fact, the other cars on display at the expoalso gained a lot of acclaim as we got many enquiries about their India launch.
Director – Marketing, Mercedes Benz India
It was at the 10th Auto expo which took place in the Capital in January this year that our stall wasn’t only the biggest, air-conditioned and with a bar but also the cars on display were taking people by surprise. The SLS-AMG launched at the Expo price at over Rs.2 crore has already got seven bookings which clearly testifies the amount of trust that the Indian consumer has on the Mercedes brand. In fact, the other cars on display at the expoalso gained a lot of acclaim as we got many enquiries about their India launch.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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