Are celebs paid monster-bucks for their glamour, star attraction and red-hot performance curve in their area of showbiz, or snow-white morality and politically correct image in the public space?
Suddenly, ‘High Performance: Delivered’ – the signature line of the globally renowned Accenture – has taken on weird dimensions, crazy spins and is providing spicy material for a blitz of wisecracks across the Chat Show domain in the US! Tiger Woods’ alleged colourful and action-packed whammo with a slew of attractive young ladies has landed him in the dog-house and ruined his erstwhile blissful family life. Enough has been written and lots more will be pounded out by the by the paparazzi, but the point of the debate is – why this madness, insanity and hi-decibel hue n’ cry about a hi-profile celebs’ infidelity? Does it make sense for Tiger’s sponsors to immediately dump him because of this recent scandal? Was he (in the first place) hired for his morality and pristine goody-two shoes image or spectacular performance on the golf-course and killer charisma as a sporting icon?
Vinita Nangia, Editor, Timelife, believes that this vicious, all-pervasive tirade and frenzied reaction to the ‘lovecheat’ is totally unwarranted. She appears convinced that this hysterical outburst is tinged with the ‘envy’ factor and is of the opinion that entertainers and sports people have a responsibility and commitment to only one area – their performance. Unlike politicians and public servants, they are not beholden to the masses to demonstrate moral fortitude! “Wouldn’t every man who is drunk on success and surrounded by swooning women begging to be propositioned, slip once in a while? Moral policing and witch-hunting can destroy his game forever and the loss will be entirely ours.” Theatre and adman Bharat Dabolkar agrees, “Brands signed Woods because of his prowess on the golf course. Sex scandals are not going to overnight screw his game or make him a bad sportsman for Chrissake! In the past, sports persons were dumped because of criminal and not moral lapses.”
Suddenly, ‘High Performance: Delivered’ – the signature line of the globally renowned Accenture – has taken on weird dimensions, crazy spins and is providing spicy material for a blitz of wisecracks across the Chat Show domain in the US! Tiger Woods’ alleged colourful and action-packed whammo with a slew of attractive young ladies has landed him in the dog-house and ruined his erstwhile blissful family life. Enough has been written and lots more will be pounded out by the by the paparazzi, but the point of the debate is – why this madness, insanity and hi-decibel hue n’ cry about a hi-profile celebs’ infidelity? Does it make sense for Tiger’s sponsors to immediately dump him because of this recent scandal? Was he (in the first place) hired for his morality and pristine goody-two shoes image or spectacular performance on the golf-course and killer charisma as a sporting icon?
Vinita Nangia, Editor, Timelife, believes that this vicious, all-pervasive tirade and frenzied reaction to the ‘lovecheat’ is totally unwarranted. She appears convinced that this hysterical outburst is tinged with the ‘envy’ factor and is of the opinion that entertainers and sports people have a responsibility and commitment to only one area – their performance. Unlike politicians and public servants, they are not beholden to the masses to demonstrate moral fortitude! “Wouldn’t every man who is drunk on success and surrounded by swooning women begging to be propositioned, slip once in a while? Moral policing and witch-hunting can destroy his game forever and the loss will be entirely ours.” Theatre and adman Bharat Dabolkar agrees, “Brands signed Woods because of his prowess on the golf course. Sex scandals are not going to overnight screw his game or make him a bad sportsman for Chrissake! In the past, sports persons were dumped because of criminal and not moral lapses.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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