Pradeep Shrivastava
CMO, Idea Cellular Ltd.
In a highly commoditised telecom market, the challenge was to break away from the clutter and resonate with a diverse target audience. Based on the insight that mobile is a life-transforming tool, our first campaign in the What an Idea Sirji series ‘World Sans Division’ was created. All our campaigns - Education for all, Walk when you talk and the recent campaign Use Mobile, Save Paper - reinforce the core philosophy of our brand “An idea can change your life”. Idea brand today commands respect and admiration for its ability to look at mobile telephony as a tool of transformation, as a weapon of change. Since advertising is always a reflection of and a response to socio-cultural change, the thought resonates with the audience.
CMO, Idea Cellular Ltd.
In a highly commoditised telecom market, the challenge was to break away from the clutter and resonate with a diverse target audience. Based on the insight that mobile is a life-transforming tool, our first campaign in the What an Idea Sirji series ‘World Sans Division’ was created. All our campaigns - Education for all, Walk when you talk and the recent campaign Use Mobile, Save Paper - reinforce the core philosophy of our brand “An idea can change your life”. Idea brand today commands respect and admiration for its ability to look at mobile telephony as a tool of transformation, as a weapon of change. Since advertising is always a reflection of and a response to socio-cultural change, the thought resonates with the audience.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
No comments:
Post a Comment