Is it a futile attempt?
The portable music industry is witnessing
increasing action by every passing day, as existing players challenge the almighty status of Apple iPod. Microsoft which has been silent for quite some time now is all set to get people into the groove with an upgraded version of its player Zune. Microsoft has unveiled three new models of Zune, which would be available in the US by mid-November. It consists of Zune 80GB hard-drive model, with a 3.2-inch screen, priced at $249.99. The other offerings are Zune 4GB space, (priced at $149.99) and Zune 8GB (priced at $199.99). Another addition in these new Zune devices is the touch-sensitive Zune Pad navigation button. A wireless sync has also been added that allows Zune devices to automatically sync over the device owner’s home wireless network when connected to an AC adaptor in a speaker dock accessory.
“Today we’re making big bets on games, music, video and connecting these entertainment experiences to help change the way people play,” says Bill Gates. Microsoft has also come up with a community website built around music that would provide information & chat topic about Zune players and also help music lovers exchange notes on the latest music that is creating waves. Another notable player in the portable music players space – Sony is already offering its patrons an opportunity to shake a leg with its latest offering which it calls the ‘Rolly’. Rolly can record movement in order to dance on the music that is being played on it.
Ipod to in order to maintain its top position has been equally aggressive in terms of getting innovative products in the market and marketing them equally hard. It would be interesting to see who would be the last man standing or shall we say singing in the race of portable players.
The portable music industry is witnessing
increasing action by every passing day, as existing players challenge the almighty status of Apple iPod. Microsoft which has been silent for quite some time now is all set to get people into the groove with an upgraded version of its player Zune. Microsoft has unveiled three new models of Zune, which would be available in the US by mid-November. It consists of Zune 80GB hard-drive model, with a 3.2-inch screen, priced at $249.99. The other offerings are Zune 4GB space, (priced at $149.99) and Zune 8GB (priced at $199.99). Another addition in these new Zune devices is the touch-sensitive Zune Pad navigation button. A wireless sync has also been added that allows Zune devices to automatically sync over the device owner’s home wireless network when connected to an AC adaptor in a speaker dock accessory.“Today we’re making big bets on games, music, video and connecting these entertainment experiences to help change the way people play,” says Bill Gates. Microsoft has also come up with a community website built around music that would provide information & chat topic about Zune players and also help music lovers exchange notes on the latest music that is creating waves. Another notable player in the portable music players space – Sony is already offering its patrons an opportunity to shake a leg with its latest offering which it calls the ‘Rolly’. Rolly can record movement in order to dance on the music that is being played on it.
Ipod to in order to maintain its top position has been equally aggressive in terms of getting innovative products in the market and marketing them equally hard. It would be interesting to see who would be the last man standing or shall we say singing in the race of portable players.
No comments:
Post a Comment