You might think that this is just another way for Dell to take your money,
but the company’s putting your money to good use. The fee is a token one, to be sure, but it could change the way people think about consumer electronics. I see it the same way I see that check box on my tax return, the one that sends $3 from my yearly tax bill to the Federal Election Commission. I’m guessing that IRS check box is representative of the first time that the average voter actually realises that election campaigns are partially financed by the federal government. Likewise, the check box on Dell’s site may be the first time that the average PC buyer thinks about the environmental impact of all that web surfing.
For Complete IIPM Article, Click on IIPM Article
but the company’s putting your money to good use. The fee is a token one, to be sure, but it could change the way people think about consumer electronics. I see it the same way I see that check box on my tax return, the one that sends $3 from my yearly tax bill to the Federal Election Commission. I’m guessing that IRS check box is representative of the first time that the average voter actually realises that election campaigns are partially financed by the federal government. Likewise, the check box on Dell’s site may be the first time that the average PC buyer thinks about the environmental impact of all that web surfing.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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