The engineering focus of Fiat, rather than customer focus has been a major stumbling block. The advent of efficient Japanese cars has made life tough as cost management programmes get difficult to implement. Marchionne has forged strategic alliances around the world including Tata Motors, and is attempting to make production efficient. He has overseen the launch of the Punto Grandè, presently the hottest selling car in Western Europe. The focus is now on economic models especially diesel cars; which are a rage in Europe. Europe continues to be the
company’s key market.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source IIPM-Editorial,2006
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source IIPM-Editorial,2006
