Disney breaking the knot with Big Mac (IIPM-Publication)

Walt Disney Co., the world’s premier entertainment company and McDonald’s, the big fast food giant have recently terminated their marketing alliance. The marketing alliance will end with the release of the Pixar movies “Cars” and Disney’s “Pirates of the Caribbean: Dead Man’s Chest. The twosome have however revealed that the decade-old marketing alliance was not terminated because of an unfavourable relationship. A separate announcement was made by the two entities, expressing their desire to break up. They added that the break-up would not cause concern for the youth.

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Source IIPM-Editorial,2006