UNWANTED UP-RISING?

With the start of the new financial year, car prices are going to weigh on the wallets of prospective car buyers. Thanks to the rise in input costs and expenses for complying with new emission norms, market leader Maruti Suzuki has increased the prices of its different variants by 1-3%. Others like Tata Motors, Fiat, Hyundai, Mahindra & Mahindra and General Motors too have indicated a price rise but are non-committal on the quantum. Given that RBI has already increased policy rates and expectations are that rates will only head north post the annual monetary policy meet, the big question is how will customers react to this price hike?

Automakers expect there will be a slight pullback in demand. They believe customers had advanced their purchase decisions (keeping in mind the budget announcements) and also had wanted to take advantage of the lower interest rates offered by the banks before the interest rates graph headed north.

This was evident by the increased sales – 33% alone in Feb 2010. So if you were planning to buy a car and were postponing the decision till now, our call – rush!

Avneesh Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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IIPM Organized Events - IIPM Ahmedabad - MOONWALK party for Spring Summer batch of 2010-2012

IIPM Ahmedabad organized the MOONWALK party for Spring Summer batch of 2010-2012 at Fire & Flames on 19th June 2010. One thing is certain at IIPM, students never have dull moments. At the start of their academic year comes the fun filled MOONWALK Party, which blends all the students to common rhythm. All in all, its a great get away from the academic grip, a chance to rejuvenate and replenish their youthful vigor.

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Pradeep Shrivastava

CMO, Idea Cellular Ltd.

In a highly commoditised telecom market, the challenge was to break away from the clutter and resonate with a diverse target audience. Based on the insight that mobile is a life-transforming tool, our first campaign in the What an Idea Sirji series ‘World Sans Division’ was created. All our campaigns - Education for all, Walk when you talk and the recent campaign Use Mobile, Save Paper - reinforce the core philosophy of our brand “An idea can change your life”. Idea brand today commands respect and admiration for its ability to look at mobile telephony as a tool of transformation, as a weapon of change. Since advertising is always a reflection of and a response to socio-cultural change, the thought resonates with the audience.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

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TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Amit Tiwari

Country Manager – Media, Phillips Electronics India Ltd.

My past experience in media complemented my move to lead the Phillips brand. As part of my first mandate to build the brand, I took a key step with Phillips to bet on Cricket, India’s second religion. Knowing that in highly cluttered space and in the face of a rapid increase in the cost of sponsorships, we would not be able to take make visible impact on the live shows, I decided to place our wager on the pre and post live in-studio shows. These shows, with a significantly lower budget, enabled huge brand visibility for Phillips and helped us over-achieve on visibility with significantly lower investments.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Debashish Mitra

Director – Marketing, Mercedes Benz India

It was at the 10th Auto expo which took place in the Capital in January this year that our stall wasn’t only the biggest, air-conditioned and with a bar but also the cars on display were taking people by surprise. The SLS-AMG launched at the Expo price at over Rs.2 crore has already got seven bookings which clearly testifies the amount of trust that the Indian consumer has on the Mercedes brand. In fact, the other cars on display at the expoalso gained a lot of acclaim as we got many enquiries about their India launch.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎