With movies like The Darjeeling Limited and Slumdog Millionaire acknowledging India as a subject for international cinema, is India the next Africa for Hollywood?
This started changing when filmmakers in Hollywood started taking on actors of Indian origin like Om Puri, Gulshan Grover, Amrish Puri, Kabir Bedi, and more recently Aishwarya Rai, to play Indians, unlike in movies like the 1968 comedy, The Party, where American born Peter Sellers played an Indian, or even Gandhi, a movie based on the life of the legendary Indian leader, where the protagonist was played by Brit-born Ben Kingsley.
Hindi film industry is commercially and artistically giving stiff competition to its peers, but still seeks vindication in the form of the most coveted golden statuettes of all – the Oscars. Says Shyam Benegal, “Everyone wants to win a prize in the international arena and in India everybody is convinced that an Oscar is the biggest award, and why not? When you get an Oscar, people want to watch your movies, at least in the Americas and the European and South East Asian countries. An Oscar does make a difference, for if a filmmaker gets revenue of $5 mn, he might do a business of $50 mn after winning an Oscar!”
Indian cinema and audience is one of the largest in the world and now even the foreign filmmakers are realising the same. We now await the next paradigm shift when Indian filmmakers will move out of their comfort zone, stick their necks out and give their western counterparts a run for their money!
This started changing when filmmakers in Hollywood started taking on actors of Indian origin like Om Puri, Gulshan Grover, Amrish Puri, Kabir Bedi, and more recently Aishwarya Rai, to play Indians, unlike in movies like the 1968 comedy, The Party, where American born Peter Sellers played an Indian, or even Gandhi, a movie based on the life of the legendary Indian leader, where the protagonist was played by Brit-born Ben Kingsley.
Hindi film industry is commercially and artistically giving stiff competition to its peers, but still seeks vindication in the form of the most coveted golden statuettes of all – the Oscars. Says Shyam Benegal, “Everyone wants to win a prize in the international arena and in India everybody is convinced that an Oscar is the biggest award, and why not? When you get an Oscar, people want to watch your movies, at least in the Americas and the European and South East Asian countries. An Oscar does make a difference, for if a filmmaker gets revenue of $5 mn, he might do a business of $50 mn after winning an Oscar!”
Indian cinema and audience is one of the largest in the world and now even the foreign filmmakers are realising the same. We now await the next paradigm shift when Indian filmmakers will move out of their comfort zone, stick their necks out and give their western counterparts a run for their money!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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