A Tokyo firm rents fake family and friends for weddings, but the trend is not exactly alien to us Indians...
It’s that time of the year in Japan, the time when people decide to take a wife (or husband); but while Japanese weddings have a very similar tradition to India’s – being a formal event that must be attended by as many family members, friends and colleagues as possible – there’s a distinct yet a very recent trend in India that remains largely unheard of. Astounding as it may sound, a Japanese firm actually offers fake family and friends for hire at weddings!
At a typical Japanese wedding, one can find the boss, of either partner, give out a speech, the co-workers staging a performance and family members at their hospitable best, welcoming the guests… a regular Indian fare you’d say; but one can never tell if that smile is genuine or fake (from a hired relative).
Office Agents, the firm that rents out guests maintains that their services come in handy when some important guest is unable to make himself available for a function, or there is a huge number difference between the guests of the couple. Also, temporary workers, a trend prevalent across Japan, may not always be comfortable inviting the boss for various reasons, so these guys fill in instead.
It’s that time of the year in Japan, the time when people decide to take a wife (or husband); but while Japanese weddings have a very similar tradition to India’s – being a formal event that must be attended by as many family members, friends and colleagues as possible – there’s a distinct yet a very recent trend in India that remains largely unheard of. Astounding as it may sound, a Japanese firm actually offers fake family and friends for hire at weddings!
At a typical Japanese wedding, one can find the boss, of either partner, give out a speech, the co-workers staging a performance and family members at their hospitable best, welcoming the guests… a regular Indian fare you’d say; but one can never tell if that smile is genuine or fake (from a hired relative).
Office Agents, the firm that rents out guests maintains that their services come in handy when some important guest is unable to make himself available for a function, or there is a huge number difference between the guests of the couple. Also, temporary workers, a trend prevalent across Japan, may not always be comfortable inviting the boss for various reasons, so these guys fill in instead.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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