Wednesday, July 11, 2012

European leaders need to leverage social media

Ireland, Portugal, Greece and Italy have witnessed their governments falling. While the Irish and Portuguese transitions were driven by the will of the people, the Greek and Italian PMs were forced to resign. Experienced technocrats Lucas Papademos and Mario Monti have been appointed as temporary prime ministers in Greece and Italy respectively. Impact of social media can not be ignored over these political transitions.

Still, impacts of social media are different across nations. They have worked completely against rulers in Middle East and North African countries. In contrast, American politicians have used them very effectively for several campaigns. Barack Obama’s path breaking use of Twitter@Townhall is the most popular. But European politicians are still testing the waters. In crisis times like these, they would do well to jump right in!




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