Yamaha R15 One Make Race Championship, which started on June 3 this year, came to a thrilling and exciting halt as the fifth and final leg of the league concluded at the Madras Motor Race Track, Chennai last month. The racing track was set abuzz with roaring excitement as hordes of racing fans turned up to witness the three day event. Yamaha had organised this championship as part of the National Motorcycle Racing Championship 2011 being organised by the Madras Motor Sports Club and approved by The Federation of Motor Sports Clubs of India (FMSCI). In fact, this year, the championship was open for both Yamaha and Non-Yamaha customers. Motor sports has always been an integral part of Yamaha’s corporate culture since the company’s incorporation and this year’s championship was nothing but yet another way of expressing the ‘spirit of challenge’ that Yamaha values so highly.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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