Travel in the Tube, the Underground, or any public transport, and you’ll find a large group of passengers spending their travel time on their cellphones (whenever they have connectivity, of course). Now the question is, doing what? If it were 2008, we would have settled on texting or talking as answers, but that’s history now. The new fad is accessing Internet on mobile. A Global Media Survey reports 65% of global mobile users accessing internet through their smartphones last year. Number-speak for our country shows 40% of smartphone users connecting to Internet through their mobiles in addition to the regular internet usage. Telecom giants like Airtel and MTS have entered a new segment that can be called the new mobile internet marketing strategy. While Airtel has announced free Facebook access to its users, MTS is providing free access to Yahoomail for its users. Are mobile Internet wars on? Yes, is the exciting answer. “This is the reflection of a changing pattern of usage on network. Earlier, voice to voice calls were a buzz among users; now it is the ever growing craze for social networking sites and the likes in India,” says Rajat Mukherjee, Corporate Communication Head, Idea Cellular India. Going by the number of names jumping into the fray, mobile internet marketing is fast becoming a new battle ground. Now the question is, that’s all fine for now, what about next year – live television? Oh come on...
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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