Wednesday, August 30, 2006

FANATIC FUN IN FOOD

WHAT BEGAN AS A FORTUITOUS VENTURE, IS NOW A MUST FOR YOUR PALATE

You’ll find them, err, rather taste them, at your favourite hangout. Hadn’t it been for this company, you would terribly miss the yum factor in your food. Be it a burger or a pizza, this company has tantalized the taste buds of many Indians – to be specific, all the frequenters of Barista, Pizza Hut, KFC and many other cafés and eateries. Thriving on the boom in quick-service restaurants, hospitality industry and the growing obsession of India towards fast food, this company has surely cashed-in on the opportunity. The name is Fun Foods! With a whopping growth rate of 50% for the past five fiscal years – which resulted in a turnover of more than Rs.20 crores for this quarter – and commanding an institutional market share of 70%, the company is scaling newer heights.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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