Now, MAS’ top competitor, Air Asia, will enjoy a monopoly on these routes & will also purchase 19 MAS aircraft s for $1.08 billion. The plan hopes to achieve annual profits of $135.5 million by 2008. Analyst Praveen Vetrivel from International Bureau of Aviation does state, “I am surprised they did not do this earlier.” Unfortunately, in reality, the MAS problems lie elsewhere.
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Source IIPM-Editorial,2006
For Complete IIPM-Article, Click IIPM-Best B School
Source IIPM-Editorial,2006