September 2005; post hurricane Katrina, the worst natural disaster to hit US, and Wal-Mart donates $20 million – a ridiculously low 0.00007 of its total sales – as aid to America; the country which gave its all to Wal-Mart. Strong words? Perhaps, because it seems Wal-Mart still has a lot to learn in managing its public image that has taken quite some beating. Although Wal-Mart continues its attempts at further retail expansion in the US, allegations of not caring for its workers and being a ‘non-union’ corporation are giving it a hard time. Mia Masten, director of corporate affairs, recently publicly commented that despite stores like Home Depot, K-Mart, Target and Kohls also being non-union, “Because we are the biggest, people look at us as a ‘Target’, no pun intended.”...
Source: IIPM Editorial
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Source: IIPM Editorial
For More IIPM Article, Click here
Copyright: IIPM- 2006
