Living on sulphur

Removing construction debris to disposal of electronic waste are issues that most of us would not find perilous enough. Ironically today, the financial capital of India – Mumbai, is mightily plagued with the same! Still think they’re trivial issues?! Raheja’s greatest commercial complex, Mindspace, that houses the best of companies in Malad, is a ticking time-bomb. Living & breathing the air that has over 100 companies, multiple housing societies and swanky malls can lead to cancer. “The commercial complex is sitting on a garbage dumping yard, and the height of the garbage is 20 to 30 feet.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Truly, glocalised for you...

For Hongkong and Shanghai Banking Corporation Limited (HSBC) expanding and growing might be the key words. But for someone like Naina Lal Kidwai, Chief Executive, India HSBC, it’s the ‘outstanding’ and not just the ‘good’ that’s the goal! And under such a protagonist, HSBC is the 5th best bank in our rankings. HSBC’s emerging market footprint and its expertise in transaction banking makes it well-placed to provide small-scale financial services – credit, savings, insurance and remittance products – largely in the developing world.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Virtual Drugs

For example, in Second Life, Reuters has built a separate bureau, while conglomerates like IBM, Adidas, Toyota, Sears and even the Swedish Embassy have bought over property, set up offices and initiated corporate meetings. Amusingly, even vices like sex and drugs have travelled to such worlds, as Brian Shuster, chief amusingly explains, “Users of virtual drugs have reported the effects of these virtual drugs to be surprisingly realistic and lifelike.” Oh really, please! So where really are we headed? “The future of the internet is a grand battle between freedom and control. Neither outcome is predestined,” explains Seth Finkelstein, an acclaimed consulting programmer, to B&E. Danny Ayers, Semantic Web Developer and consultant, forecasts to B&E, “The indications now seem to be that the web is evolving towards a generalised web of data rather than being document-oriented.” Will the net one day host technologies that are able to mirror even an iota of the artificial intelligence of Kubris’ HAL? Forget AI, just ask Google – “A cheap vacation outside India for my family, where my budget is not more than Rs.200,000 including hotel accommodation, food and travel” – and you will get zilch!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Colossal clientele

Linterland now carries a colossal clientele list, having players such as HLL, Dabur, UNICEF, AT&T, Hero Honda, ICICI Bank, Godrej, BBC Radio and Tata Steel to name a few. Debashis politely, but flatly, refuses to be called the second agency of Lintas, and corrects with a definite resoluteness, “At any point of time, their (Lintas’) knowledge of brand building is much better than mine.However, what I can do, Lowe can’t do! When we both come together, we are a great combination...” Quiz Debashis Das about some memorable campaigns, he quickly recollects the work done on Kirloskar Oil Engines Ltd., “It was a rural brand, but it had not invested in communication for almost 8-10 years.”

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

MNCs

Also, no one from within the industry had the money to buy out, so they all eventually sold out to the MNCs,” says, Ashutosh Khanna, COO, Grey Worldwide. While many gave in to the allures of being a part of a foreign network, for others, it was just a matter of bucks – and yes, loads of them! “People have been too fast to make the money. Guess they have been too keen to sell out,” says Piyush Pandey of O&M India.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative