Also, no one from within the industry had the money to buy out, so they all eventually sold out to the MNCs,” says, Ashutosh Khanna, COO, Grey Worldwide. While many gave in to the allures of being a part of a foreign network, for others, it was just a matter of bucks – and yes, loads of them! “People have been too fast to make the money. Guess they have been too keen to sell out,” says Piyush Pandey of O&M India.
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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