Virtual Drugs

For example, in Second Life, Reuters has built a separate bureau, while conglomerates like IBM, Adidas, Toyota, Sears and even the Swedish Embassy have bought over property, set up offices and initiated corporate meetings. Amusingly, even vices like sex and drugs have travelled to such worlds, as Brian Shuster, chief amusingly explains, “Users of virtual drugs have reported the effects of these virtual drugs to be surprisingly realistic and lifelike.” Oh really, please! So where really are we headed? “The future of the internet is a grand battle between freedom and control. Neither outcome is predestined,” explains Seth Finkelstein, an acclaimed consulting programmer, to B&E. Danny Ayers, Semantic Web Developer and consultant, forecasts to B&E, “The indications now seem to be that the web is evolving towards a generalised web of data rather than being document-oriented.” Will the net one day host technologies that are able to mirror even an iota of the artificial intelligence of Kubris’ HAL? Forget AI, just ask Google – “A cheap vacation outside India for my family, where my budget is not more than Rs.200,000 including hotel accommodation, food and travel” – and you will get zilch!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Colossal clientele

Linterland now carries a colossal clientele list, having players such as HLL, Dabur, UNICEF, AT&T, Hero Honda, ICICI Bank, Godrej, BBC Radio and Tata Steel to name a few. Debashis politely, but flatly, refuses to be called the second agency of Lintas, and corrects with a definite resoluteness, “At any point of time, their (Lintas’) knowledge of brand building is much better than mine.However, what I can do, Lowe can’t do! When we both come together, we are a great combination...” Quiz Debashis Das about some memorable campaigns, he quickly recollects the work done on Kirloskar Oil Engines Ltd., “It was a rural brand, but it had not invested in communication for almost 8-10 years.”

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

MNCs

Also, no one from within the industry had the money to buy out, so they all eventually sold out to the MNCs,” says, Ashutosh Khanna, COO, Grey Worldwide. While many gave in to the allures of being a part of a foreign network, for others, it was just a matter of bucks – and yes, loads of them! “People have been too fast to make the money. Guess they have been too keen to sell out,” says Piyush Pandey of O&M India.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

US-Based Airline

A new US-based airline that is being launched by an NRI called Rahul Puranik promises to give you great, low-cost deals between India and the US. If everything goes according to plan, Puranik’s low-cost airline, to be called Sapphire Airways, will connect San Francisco, New York and Chicago to Delhi and Mumbai by early next year! Although the pricing strategy is yet to be worked out (although it is sure that the pricing will be discounted), what is on the cards is that Sapphire plans to operate 12 planes on the India-US route.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Country's Growth

And it all showed in the country’s growth, as IMF figures point out that the GDP experienced an average increase of 5.9% a year, compared to the region’s average of 2.8% during 1973-99 period. For the year 2006, the country’s real GDP grew by 4.6% as compared to 2.5% a year ago (The World Bank). Also, the total domestic exports of the country have increased significantly from Rs.6.5 billion in the year 1985 to Rs.42 billion in the year 2005. For the first three quarters of 2006, the exports stood at Rs.33.32 billion. The main items of exports include clothing, food, beverages & tobacco, textiles and sugar to its prime trade partners.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative