B&E: Toyota is a global market leader but how important is the Indian market?
AO: The current contribution of TKM to Toyota Motor Corporation is minimal but India will be a primary market for Toyota and also for the automotive market to make a comeback. Toyota may have got the top spot last year only but we have been a leading player in the SUV segment for a long time now. The introduction of Fortuner in India will only strengthen our base in the Indian SUV market.
B&E: Prius has been globally a bestseller in Toyota’s hybrid sales; do you have plans to bring Prius in the Indian market?
AO: We are very keen on introducing hybrids in India but keeping in mind the duty structure, the pricing comes to be very high, which makes it practically unviable to bring to hybrids like Prius to India
B&E: As per you, where does Toyota India stand in the Indian market?
AO: Toyota as a brand is known for quality but with a 3% market share, it is a baby when compared to giants like Maruti Suzuki on volumes front. The dream of reaching the double digit market share will be followed by the launch of our much-awaited small car in the Indian market.
B&E: Can we expect the luxurious Lexus in India?
AO: We have no plans to introduce the Lexus brand as of now in the Indian market but a lot of planning is going on in Japan and we will stay committed to the Indian market.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009
AO: The current contribution of TKM to Toyota Motor Corporation is minimal but India will be a primary market for Toyota and also for the automotive market to make a comeback. Toyota may have got the top spot last year only but we have been a leading player in the SUV segment for a long time now. The introduction of Fortuner in India will only strengthen our base in the Indian SUV market.
B&E: Prius has been globally a bestseller in Toyota’s hybrid sales; do you have plans to bring Prius in the Indian market?
AO: We are very keen on introducing hybrids in India but keeping in mind the duty structure, the pricing comes to be very high, which makes it practically unviable to bring to hybrids like Prius to India
B&E: As per you, where does Toyota India stand in the Indian market?
AO: Toyota as a brand is known for quality but with a 3% market share, it is a baby when compared to giants like Maruti Suzuki on volumes front. The dream of reaching the double digit market share will be followed by the launch of our much-awaited small car in the Indian market.
B&E: Can we expect the luxurious Lexus in India?
AO: We have no plans to introduce the Lexus brand as of now in the Indian market but a lot of planning is going on in Japan and we will stay committed to the Indian market.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009
Read these article :-
No comments:
Post a Comment